MKG 4.0 Direct Actions

Creating an OnLine Space

Does it make sense to waste time searching for the sauce’s secret or the silver bullet to ensure success? There are as many different experiences as brands and companies. The main goal should be to create an experience that allows clients to efficiently enter and exit the service you are offering.

In order to create a complete and efficient experience to the client, you must conduct three activities that increase consumer commitment in the digital era. These three methods are not mutually exclusive. In fact, salespeople must combine them all to aim for the best result.

MOBILE APPS USAGE

Improves the client's digital experience

Most owners of smartphones always keep their device with them; they read messages, share content and discover new communities through their handsets.

Clients nowadays conduct most of their daily electronic activities through their smartphone.

Therefore, they become an indispensable tool to be able to communicate with and make contact with end users.

BENEFITS:

· FLAWLESS INTERACTIONS WITH BRANDS

· HAVING ACCESS TO BRANDS FROM YOUR POCKET

· COMPANY COST-SAVINGS

· MOST EFFECTIVE CLIENTS INTERFACE

CRM SOCIAL MANAGEMENT

A powerful method to increase the client’s commitment

A connection between brands and clients within social media and forging long-term bonds. It is a necessary tool for the client’s participation

BENEFITS:

· Identify actionable conversations and situations where the brand could jump into the conversation and have a positive impact.

· Be able to spot the main complaints and negative feedback that generally lead to a crisis within a brand.

· It is the opportunity for companies to mitigate for crisis before crisis occurs.

GAMIFICATION

A method used to increase the client’s commitment through a loyalty program

Encourage clients to collect points Rewards are granted when clients conduct certain transactions, such as buying linked products or referring friends. The idea is to collect points linked to exchangeable rewards.

BENEFITS:

· Gamification seizes human desires to reach more elaborate goals and the human desire to be acknowledged for one's achievements.

· Motivation arrives either for its rewards or for the auto-relationship. With games, there is also a certain level of addiction in aiming for the next levels. For that reason, clients can have a continuous interaction with brands creating a stronger affinity between the client and the brand.

· It helps clients collate transactional data.

· With Big Data’s help, one can better understand behavioural patters of clients which is of course paramount for automated marketing.For instance, customised sales, cross-sales and increasing overall sales.

Unify OnLine and OffLine spaces

Clients are more mobile in the digital era, they constantly move from one channel to another, waiting for a uniform experience, with no distinctive message between the Online and Off-line selling stage. Speed of delivery is as important as products and services, as time becomes the most limited resource in our lives.
We must integrate multiple channels to create a consistent and uniform client experience. It requires organisations to break their channel boundaries and unify their goals and strategies. That will ensure a coordinated effort through multiple online and off-line channels to encourage consumers to commit to a sale.
There are three actions that integrate and improve sales, that improve levels of communication between channels and brands, so that they can offer an omni-channel global experience:

CONVERT THE SERVICE NOW

Speed of delivery is as important as products and services.

For the client, time has become the most limited resource in their lives.

ACTIVATE WEBROOMING IN OFFLINE CHANNELS

It brings simplicity and immediacy, it allows off-line channels to attract clients with relevant digital content that makes purchase decisions easier, like product details or clients' reviews, it also significantly improves the general omni-channel experience and helps to boost sales.

ACTIVATE WEBROOMING IN ONLINE CHANNELS

It brings the best off-line experiences to the online channels, it solves typical issues linked to online purchasing, and brings the assets of the off-line sales to the online channels.



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