MKG 4.0 Direct Actions

Unify OnLine and OffLine spaces

Clients are more mobile in the digital era, they constantly move from one channel to another, waiting for a uniform experience, with no distinctive message between the Online and Off-line selling stage. Speed of delivery is as important as products and services, as time becomes the most limited resource in our lives.
We must integrate multiple channels to create a consistent and uniform client experience. It requires organisations to break their channel boundaries and unify their goals and strategies. That will ensure a coordinated effort through multiple online and off-line channels to encourage consumers to commit to a sale.
There are three actions that integrate and improve sales, that improve levels of communication between channels and brands, so that they can offer an omni-channel global experience:

CONVERT THE SERVICE NOW

Speed of delivery is as important as products and services.

For the client, time has become the most limited resource in their lives.

ACTIVATE WEBROOMING IN OFFLINE CHANNELS

It brings simplicity and immediacy, it allows off-line channels to attract clients with relevant digital content that makes purchase decisions easier, like product details or clients' reviews, it also significantly improves the general omni-channel experience and helps to boost sales.

ACTIVATE WEBROOMING IN ONLINE CHANNELS

It brings the best off-line experiences to the online channels, it solves typical issues linked to online purchasing, and brings the assets of the off-line sales to the online channels.

Other Direct Actions



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