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Marketing Big Data:

The digital disruption, which is made of a series of technological impacts such as the internet, have changed our culture, communication channels, interaction and markets and they all have contributed to a transformation of the way of working.

New marketing has acquired a different approach. It currently gathers, analyses and executes statistics based on structured and non-structured data with the aim of improving the connection points and communicates with clients to encourage their participation.

This marketing is ready to bring anyone’s business with the consumer together in a different manner, providing at the same time, more power than ever. The winning companies shall be the ones adding value through a new way of establishing individual, valor custom-made and data-based relationships with consumers.

 

Users must be involved in order to achieve a complete client experience

 

 

Nowadays, data and channels are fragmented.

The messages we’re sending to the users are fragmented.

And, as a result, the client’s experience is also fragmented.

 


The goal is to add value to the client experience, which is enriched with bigger data.

And use a system that works through gathering, storing and analysing and also by interpreting the information.

A better informed and more convenient experience through all channels must be promoted.

We need to work with Big Data technology.
Without using our knowledge to adjust and optimise marketing activities, all new connecting and integrating efforts are wasted.


Benefits

Competitive differentiation through experiences for the end user

Client’s commitment

Improvement of the service for the end user

Capacity to create messages and targeted offers for the end user


MKG Big Data steps for your project

1. GET STRATEGIC

We establish the view and develop a fully integrated plan of attack.

Technology is the enabler, not the only tool. It is necessary to approach the business with a clear and competitive view within the whole organization.

Thus, branches from all project areas can come together and help increase the project’s overall value.

We offer creative services, such as:

1 CUSTOMER INTERACTION

2 ANALYSIS STRATEGY

3 DATA STRATEGY

4 ORGANIZATIONAL STRATEGY

5 TECHNOLOGICAL STRATEGY

2. DESTROY THE SILOS

Unify marketing with business planning by only focusing on collaboration, consolidation and your own organisation.

Unify marketing with business planning by only focusing on collaboration, consolidation and your own organisation.

   It is paramount, in order to extract the highest value the data-based marketing, to boost inter-departmental cooperation and its alignment.

   A general coordinated atmosphere amongst all teams must be promoted.

   The final goal is to offer tailored, specific experiences to the clients.

   Offer client-focused solutions; companies need sources that allow them to share information, share tasks and make decisions, all this happening easily through the company’s resources.

STEP 1 BREAK THE MARKETING SILOS

STEP 2 BREAK DOWN SILOS BETWEEN MARKETING AND OTHER LINES OF BUSINESS

3. UNTANGLE THE DATA BALL

Work with your team to organise the ball of information

   Data equals competitive difference.

Data and operable knowledge are quickly becoming the core of the competitive leverage of every company.

  For that reason, you need someone in your team, at a higher level, to help you launch the data strategy and make sure that every employee within your organisation is committed to execute this strategy.

We have to seek and discover essential, high quality data to conduct the project and achieve these goals.

4. MAKE METRICS YOUR MANTRA

We need to be able to measure efficiency to know which final results we bring to the business.

We have to believe that all these efforts are really adding value to the business.

We, the marketing experts, have to go beyond physical measuring.

We strive for rigorous data analysis in order to find solutions to boost sales, improve levels of client satisfaction and strengthen a marketing campaign.

5. PROCESS IS THE NEW BLACK

Direct and visual actions from the consumer’s side.

We create suitable engagements that will bring the best competitive advantage.

   By process we mean modern marketing activities, specially designed and made possible thanks to traditional marketing and automated marketing technology.

   Nowadays processes are smart and sophisticated.

   These processes help marketing experts regain control within the modern marketing environment.

   It is paramount to be in control of any movement so as to respond to market coordination, statistical data, or organizational changes; to be able, therefore, to quickly move your marketing organization and achieve impeccable execution.

 

 

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