The digital disruption, which is made of a series of technological impacts such as the internet, have changed our culture, communication channels, interaction and markets and they all have contributed to a transformation of the way of working.
New marketing has acquired a different approach. It currently gathers, analyses and executes statistics based on structured and non-structured data with the aim of improving the connection points and communicates with clients to encourage their participation.
This marketing is ready to bring anyone’s business with the consumer together in a different manner, providing at the same time, more power than ever. The winning companies shall be the ones adding value through a new way of establishing individual, valor custom-made and data-based relationships with consumers.
Nowadays, data and channels are fragmented.
The messages we’re sending to the users are fragmented.
And, as a result, the client’s experience is also fragmented.
The goal is to add value to the client experience, which is enriched with bigger data.
And use a system that works through gathering, storing and analysing and also by interpreting the information.
A better informed and more convenient experience through all channels must be promoted.
We need to work with Big Data technology.
Without using our knowledge to adjust and optimise marketing activities, all new connecting and integrating efforts are wasted.
Competitive differentiation through experiences for the end user
Improvement of the service for the end user
Capacity to create messages and targeted offers for the end user
We establish the view and develop a fully integrated plan of attack.
Unify marketing with business planning by only focusing on collaboration, consolidation and your own organisation.
Work with your team to organise the ball of information
We need to be able to measure efficiency to know which final results we bring to the business.
Direct and visual actions from the consumer’s side.